Downy Touch of Comfort

Limited-edition Downy bottle packs comfort for kids

-- Packaging Digest, 4/1/2010 12:00:00 AM

In celebration of Downy's 50th anniversary, Procter & Gamble (P&G) is offering the softener in limited-edition packaging and has pledged to donate five cents from every purchase to provide quilts to hospitalized children.

The HDPE bottles, supplied by Graham Packaging Inc. (www.grahampackaging.com), will be used for its original scent, April Fresh, which P&G brand manager Marty Vanderstelt says is still the brand's best selling scent, and will feature specially designed in-mold labels.

P&G had considered several decorating options, including simply adding a sticker to Downy bottles, before choosing to redesign the bottle label.

“But we wanted to design something that would bring the program to life on shelf and be easily recognizable as a special package,” Lauren Hurwitz, senior design manager at P&G, recalls.

Working with its design agency, Landor Associates (www.landor.com), P&G created a label that visually represented a quilt with enough whimsy to evoke an emotional connection to childhood. Multi-Color Corp. (www.multicolorcorp.com) then used P&G and Landor Associates' design to produce the in-mold labels.

Stupid Ugly Monkey - I hate him

This site (Tiny Art Director) is hysterical.  I like this one in particular.  Very amusing to hear a kids take on how the pictures should be drawn!  She gives her dad a 'Design Brief' and then critiques his work!

The Brief: A Monkey
The Critique: Stupid ugly angry monkey. I hate him.
Job Status: Rejected
Additional Comments: His tummy and his belly button and his eyebrows and his hands and his feet. And his head too

Yay Denim

For those who know me... you know I am all about the denim.  I had a denim purse (still own it) I carried for over 5 years despite my fiance's deep hatred of it!  I love that Lanvin/Acne is bringing Denim back in 2010... in a much more fashionable way too.  I would totally rock this dress.

Cool Packaging

I thought this new energy drink had a really cool identity.  I like that is more designed than typical energy drinks and that they use color to differentiate between flavors.  I would want to try this just for the package!

The English Manor

I will be getting married this September at The English Manor in Ocean Township NJ.  I couldn't be more excited!  The English Manor is beautiful and is the perfect setting for me.  I recently came across a nice article on Snippit & Ink I thought was very beautiful.

First Blog

Just got my site together and started adding to it's content.  It is really run to start going through my work and adding it to the site.  There is so much to do still though!  So if anyone happens upon my blog, please keep checking back!  I will be constantly improving upon it.  This is just the start!